Tag Archives: editorial

Irregular’s Intel – Watering Down the Brand

IrregularIntelOver the past year or so I have heard people answer the question “What does it mean to be a geek?” with “It means that you like or are really into something”. Now, on the surface, this answer is correct. It does mean that you’re really into whatever it is you do, but we have to be careful. In the age of the “tumblr geek” we’re starting to see people who like the t-shirts and the movies, but have never opened a comic, touched a d20, or read a scientific article for pleasure in their entire life. They’re loving the swag and the trappings that come with The Age of the Geek, but have never dealt with the struggle. Now, I know that this is going to sound a little “us vs them”, but I’m just stating facts. Continue reading Irregular’s Intel – Watering Down the Brand